This specialized chlorine removal looked kind of interesting for those swimmers who frequent local pools that have a high chlorine content. I used to have that problem when swimming at the local public park pool years ago - even after washing your hair you could still detect a strong chlorine odor and it felt really dry/brittle. The Ultra Swim is supposed to contain a non-drying, moisturizing formula along with certain chemicals that will help get rid of the chlorine left over after swimming. It also has vitamin E and aloe along with conditioners. It comes in a 4 pack if you get it online, but I haven’t really seen it too frequently in stores.