8/10/06 | Quaker Breakfast Cookies
[ Currently Eating: English Muffins ]
Remember when mom told you “Dangnabit Vern, don’t eat cookies fer breakfast!”? (And Cookie Crisp doesn’t count.) Ah well. Mom’s advice has been pre-empted by these Quaker Breakfast Cookies. Hey, it’s the pilgrim in the blue hat talking. He can’t possibly be wrong.
I received two boxes of these cookies to review the other day. They’ve timed it just about right, since I’ve just started seeing commercials for them. I got a box of Oatmeal Raisin and Apple Cinnamon cookies. There’s 6 cookies in each box, each individually wrapped which is rather nice if you just want to grab and go.
So the price isn’t as great for Cheap Eating - a box at retail runs $3.29, or about 55 cents a cookie. That was in the back of my mind while I started munching on these “nutritious solutions for mid-morning cravings.”
Now I guess we slip into “official review” mode. I’m going to focus on the Oatmeal Raisin variety:
Packaging:
You can’t really go wrong with Mr. Quaker on the box. That conjures up trust among those who remember eating Quaker Oats out of those round cardboard boxes. It makes me feel Amish or something as well.
As mentioned, the individually foil packed cookies are rather nice for the grab-and-go morning rush. I also feel like it keeps each individual cookie more fresh. After all, you’re not going to eat one of these every day… it’s going to last you a few weeks. Right? Though, I wonder if eliminating the individual packaging might shave off a bit of the price tag..
Appearance and Texture:
This looks like what you’d expect from an everyday oatmeal raisin cookie. Each cookie measures almost exactly 3 inches in diameter, which seems fair sized. They look appetizing - nicely browned and speckled with good distribution of raisins and oats. If you try to break one in half, it sort of tears like a soft cookie would and perhaps it’s even softer than that. Almost like playdoh.
One thing that’s nice about the fact that it’s very squishy is that it doesn’t crumble all over the place which probably makes it easy to eat in the car. Not that I’m suggesting you drive and eat. Crazy zero-handed Egg McMuffin drivers…

Chewing a piece feels almost like eating a Fig Newton or a soft granola bar or an extra dough-ey piece of carrot cake. One thing that you’re going to notice is that the mouthfeel is a bit gritty because of the harder pieces of oats mixed in with what’s almost a cookie paste.
The initial chewing and texture doesn’t detract too much though. If I have any beef with this cookie (meat with cookies, gross) it’s the chalky aftertaste that seems to linger. I’m almost certain that R&D at Quaker was aware of this. You can’t possibly miss it.
However, I think they let it slide because it’s unavoidable. I’ve felt that same gluey flour texture from eating similar things, and not only foods that have oats and flour in them. Also, if you have this breakfast cookie with milk or coffee, that weird aftertaste isn’t as noticeable.
Taste:
Pretty excellent there, as far as soft cookies go. I liked that it wasn’t super sweet. The raisins were good and the oats made it feel “healthy”. I found myself eating this cookie as a normal afternoon snack instead of only in the morning; it’s the perfect amount to hold me over until dinner. Overall, it has a brown sugar plus honey sort of taste that’s very nice. It has a bit of a “raw” flour taste to it which doesn’t bother me. But if you’re not used to soft cookies that might bug you a bit.
I would probably eat this for breakfast before eating a danish or a doughnut. It tastes like breakfast, but has less of the sweet. Versus a muffin or bagel, I’d have to think about it. It’d depend what kind of muffin or bagel. I’d eat it over plain toast or Malt-o-Meal any day. That’s right mom, I’m eating a friggin cookie for breakfast because the Man in the Hat said I could.
Price:
The big disclaimer here, of course, is I didn’t buy them. If it’s going to be a snack I eat every day, and it’s going to come out of my pocket, then 55 cents per cookie is way too much. There’s aisles of cheaper soft cookies to be had, and if you’re going to spend the bucks then you can probably get a larger “homemade” type of cookie - those individually wrapped suckers that are 5 inches across.
You’re probably going to find many morning type foods that cost less. But man, it sure is fun to say “I eat cookies for breakfast”…

Conclusions:
Ostensibly, this cookie isn’t meant to replace breakfast, but is more of a “something before lunch” break type of food. So it’s a bit misleading to think you can get away with just eating this for breakfast. Although, 5 cookies into the box, I’ve found that’s entirely possible. I ate 1 a day for breakfast for 5 days and suffered no ill effects (famous last words).
To sum up: I like this cookie quite a bit, but it’s too darn expensive to be an everyday thing. But if you have more of the green, like extra soft cookies and are a stickler for healthy snacks, then you’ll probably enjoy these. It scores in the middle for me.
p.s. - here’s other reviews of the cookies by The Impulsive Buy and News You Can Eat
Price: $3.29 box of 6 cookies
Found At: Submitted for Review
Cheap Eats Score: 5/10






August 10th, 2006 at 4:10 pm
Other than calling them ‘breakfast’ cookies, what makes these healther than say, generic (cheaper) brand fig newtons or a fifty cent whole wheat bagel? Or homemade oatmeal cookies?
August 10th, 2006 at 4:35 pm
Well somehow I doubt a regular cookie of the same size would be only 220 calories and 4 grams of fat like these breakfast ones. Oh and ever look at the calorie content of a fig newton? It’s ridiculous!
P.S. A bagel is typically 300 calories.
August 10th, 2006 at 9:14 pm
Also, oats are one of the healthiest grains you can eat. Whole wheat flour is better than white flour but oats really are the best for blood sugar stability.
It probably doesn’t beat a homemade cookie except that you’re paying for convenience and packaging. I don’t know how long it takes most people to whip up a batch of oatmeal cookies and wrap them in saran wrap then toss them in the freezer (this would be the equivalent way to keep homemade cookies fresh) but it’d probably take around an hour if you factor in things like washing up. Is your time worth the extra cost of the Quaker breakfast cookies? I guess that’s up to each person.
August 11th, 2006 at 5:09 am
^^Bagels run around 250 cals for a normal, not super-sized roll, and tend to be more filling, especially if they’re whole wheat or have raisins. They’re also bigger than the cookie. And most oatmeal raisin cookies, depending on the size are probably less than 220 calories.
Oats are one of the healthiest grains–but for maximum cheapness, health, and caloric control, an envelope of generic brand oatmeal with raisins and cinnamon would be even better.
These cookies just look like circular cereal bars marketed as treats.
August 11th, 2006 at 9:38 am
I buy these for our Monday morning staff meetings if they’re on sale. I get Apple Cinnamon. I like that they are much less sweet than the Breakfast Bars and most granola bars.
August 12th, 2006 at 1:04 pm
You can make breakfast cookies. I saw a recipe over at ClubMom blogs (the Cooking With Whine blog, check the archives). I made them and the recipe, woo boy, made a TON. Much cheaper than the Quaker kind, I’m sure. They were tasty, filling and fairly cheap. Basically they were oatmeal cookies, but made with applesauce instead of butter, and egg whites instead of eggs. Lots of oats, dried fruit, and yum.
August 18th, 2006 at 3:05 pm
Could you do a recipe to mimmic thos product? $0.55 is a little bit much for a cookie. I can’t imagine it’d be that hard to clone, although doing so would be in bad taste if Quaker provided you with the cookies, kind of back stabbing.
August 22nd, 2006 at 8:59 pm
Here’s the recipe I use.
Pecan Cranberry Breakfast Cookies
Makes 12 cookies
2 cups whole wheat pastry flour
1 1/2 teaspoons baking soda
1/2 teaspoon baking powder
1/2 teaspoon salt
1 teaspoon cinnamon
1 cup brown sugar
2 tablespoons canola oil
1 egg
1 egg white
1/3 cup prune puree (baby food) or applesauce
1 1/3 cups rolled oats
1/2 cup pecans — coarsely chopped and toasted
1/2 cup Craisins
Preheat oven to 325 degrees F. Stir together flour, baking soda, baking powder, salt and cinnamon. Set aside.
In a large mixing bowl, beat together sugar, canola oil, egg, egg white and prune puree. By hand stir in flour mixture followed by oats, pecans and raisins.
Drop by 1/4 cup measuring cup or large ice cream scoop on a baking sheet, about 2 inches apart.
Dampen back of a spoon or measuring cup and flatten to about ½ inch (cookie do not spread much during baking. Bake 8 minutes for chewy cookies or 10 minutes for dry.
Bake 8 or 9 minutes or until cookie has set. Let cookies cool completely….they will be soft.
August 27th, 2006 at 11:56 am
you beat us to the punch, baby. (shoulda known they’d be sending these to you, too. next time we’ll go for a - what’s the expression - “hat trick”? yeah!)
March 7th, 2007 at 5:45 pm
The cookies in our area, right now at the Super Wal-Mart, are $2.66 a box (not on sale), that makes a high fiber snack, easy to pack around and cheaper than a non nutritional snack such as a candy bar.
I started eating them for the fiber and due to the need of soft nutrition during a series of dental works.
I continue to eat them and have turned many friends onto them. Besides, with two jobs, plus… who has time to bake?