4/10/07 | Nature Valley Cereal
[ Currently Eating: Coffee ]
I got this Nature Valley Cereal for review in the mail quite awhile ago. My excuse for not reviewing it earlier is that there was no milk in the house. That’s a pretty lame excuse, because I’ve actually been snacking on this cereal plain for quite awhile now. It turns out that I’m just plain lazy.
No milk in the fridge is also the reason that all of the pics below show the cereal plain. This is actually good for pictures because when you pour milk into cereal you don’t have too much time before it starts to get soggy. Plus, I can never get the same sort of composition they do with the cereal perfectly dry on top while sitting in milk. Even more difficult: trying to induce the “magic raspberries” to appear in the cereal for their photo op. Those little suckers are hard to convince to come out of hiding… it seems like all the species of Cereal Fruit are nocturnal or something.
But anyhow, this isn’t a photo blog. You want to hear about the cereal. I’ve been seeing a lot more commercials and in-store displays for Nature Valley. They also have the obligatory “Website That Doesn’t Have Our Name In It So It Must Mean We’re Fer Real”. Seems like a big push to promote it is in the works.
There are two flavors currently - Oats ‘N Honey and Cinnamon. I got the former, which is good because I’m not a huge fan of cinnamon flavored cereal. Well - I probably did have Cinnamon Toast Crunch once in awhile.

The big draw for the cereal is supposed to be the granola bar pieces… I’ve had cereal before that had granola in it, but the pieces in here are actually quite substantial. They’re hexagonal shaped and nearly an inch across - the distribution of the pieces is quite good. I got quite a few in each bowl I poured. The ingredients label says the granola pieces contain whole grain oats, rice and honey, among other things.

I was actually going to take some separate close-up pictures of each of the different pieces and then decided that’s overkill. There are three different types of pieces, the granola bar chunk, a rice and oats dominated flake, and a corn dominated flake. The granola is hexagonal as mentioned. The rice and oats flake is pretty puffy and roughly circular in shape. It has a slight sugary glaze on the top. The corn flake is a bit smaller, more elongated and also coated with a sugar glaze.
Tasting these pieces all by themselves and without milk was clearly not intended, but I did that anyway. The granola pieces could easily stand alone as a snack and have a decent brown sugar and honey touch to them. They’re fairly hard and at least three times thicker than the other flakes, but they soften up a bit in milk. The rice pieces are quite puffy as mentioned, but they’ve got harder oat bits nestled within which is sort of hard on the teeth when eating it by itself without milk.
The corn flakes are my least favorite of the three - fairly boring with little crunch. I’d take plain old corn flakes over these any day. But when you eat the cereal as intended, the whole ensemble tastes very good to me. It has a good overall crunch and blend of flavors.

I don’t know too much about sugar content in cereals, but this cereal did have a good amount of sweetness to it. The box says 16g of sugars in a 1 cup serving… if a nutrition specialist (but not a nutritional anthropologist, Alton’s already got that covered on his show) would like to translate that I’d be grateful. Nature Valley cereal is supposed to be a good source of Fiber - there’s that magic word again. The box says 4 g of dietary fiber per 1 cup serving which is supposed to be 15% of Daily Value. Again, I don’t know if that’s good or what. I do know that too much fiber can make yer insides act a little screwy for certain people (see the post on Fiber One Chewy Bars)
One thing I really like about this cereal (and other similar ones) is the pieces are substantial so you can pick them up and eat them right out of the box as a snack. When you have a cereal like Rice Krispies, it’s more difficult to scoop out a handful and eat it like you would chips. Cereal has long been one of my favorite things to eat right out of the box while watching TV. I like this multi-tasking ability of cereal to be a snack or breakfast. I don’t know how much better this is than eating a bag of Doritos - but I’m pretty sure you’ll at least feel better about it.
Unfortunately, I don’t have any price info on the cereal since I got it for free. In general, it seems like cereal has really gotten expensive lately. I’m going to give it a slightly lower score, because I’m assuming this is not going to be a super cheap cereal.
Price: Free (14 oz box, $4.79 MSRP)
Found At: Sent in for review
Cheap Eats Score: 7/10






April 10th, 2007 at 10:31 am
Looks like rice cakes and veggie patties in the close up.
Oh, when I need to know the retail price for something, I go to Vons.com and just browse. It says that this stuff goes for $4.79.
April 10th, 2007 at 12:47 pm
cybele - oh, thanks! wow that’s pricey, i may have to lower the score!
April 11th, 2007 at 2:03 pm
The reason that you can’t get the milk to look right in your photos compared to the pros is because they use glue. Especially when they are shooting videos. I remember learning that from this special on HBO a LONG time ago that debunked a lot of the common ploys that advertisers used to make things appeal to us kids. It had a lot of stuff about toys too.
April 12th, 2007 at 2:17 pm
16 g is a ton of sugar! That’s about the same amount as in a cup of Froot Loops or Cocoa Puffs. The dietary fiber is pretty good though…ideally most people should get 25-30 g of fiber per day.
April 13th, 2007 at 11:21 pm
We bought this cereal a couple weeks ago and liked it. The granola bar pieces are really good with milk.The sugar level is higher than Trix. Albertson’s is charging $4 and change for it though and if I didn’t have a huge coupon I would never buy it.
May 11th, 2007 at 10:42 am
At our local grocery it’s $3.69 - and the Sunday paper has had $1.00 off coupons on two separate occasions, so I tend to get it when I can. It is sooo good.
August 5th, 2007 at 1:44 pm
I’ve been buying this at my local grocery @ $2.49 per box. Unfortunately, they rarely have it in stock. So when they have it in stock, I stock up. This stuff is great with silk vanilla soy milk.
August 16th, 2007 at 9:20 pm
I found this at Big Lots for $1.80!! The store’s selection varies dramatically from week to week, but it’s worth checking if you have one in your area.
November 10th, 2007 at 7:58 am
Actually, to demystify the cereal box photos for you: The cereal depicted on the box is most likely sitting in a bowl of white elmer’s glue. Little known interesting factoid…
November 10th, 2007 at 10:44 am
connie - i’ve been meaning to visit big lots again…
zero - yes, i found that out per Frank’s comment above last april. Really interesting!
March 9th, 2008 at 7:06 pm
This is a good product. I only wish they had more granola pieces in it. Big Lots is the cheapest place to purchase!!