The Paper Arts site talks about everything related to paper including stationery, scrapbooking, and DIY paper projects.

Martha Stewart is pretty amazing - anyone who’s able to rebound off a stint in jail and have her new products actually thrive has got some serious staying power. We were Michael’s the other day and were stunned at the amount of crafty paper related things being sold with her name on it. This floral lace edge paper punch wasn’t at the store, but looked sort of interesting. It’s a precision tool that lets you create an edging (either punched out or embossed) in various different patterns. Besides this floral eyelet version they have snowflakes, scalloping and a scroll edging.

Looks useful for creating borders for longer cards and scrapbooking.